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Marketing Management Diploma University of Winnipeg

Highlights
Tuition fee
15230 CAD / year
Unknown
Tuition fee
15230 CAD / year
Unknown
Duration
13 months
Duration
13 months
Apply date
Anytime
Unknown
Apply date
Anytime
Unknown
Start date
Unknown
Start date
Unknown
Campus location
Winnipeg, Canada
Campus location
Winnipeg, Canada
Taught in
English
Taught in
English

About

PACE Marketing Management Diploma Program for international students from the University of Winnipeg prepares students to work in a marketing capacity with the theoretical foundation and a blend of marketing tools, systems and strategies to add economic value to any organization.

Overview

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE from the University of Winnipeg offers the Marketing Management Diploma Program for international students in a full-time, year-long format which includes a 4-week internship.

Outcomes
  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
  • Learn effective pricing and placement strategies;
  • Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
  • Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
  • Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials: Marketing Management Diploma
Internship
All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.

Programme Structure

Required Courses:
  • Financial Management for Non-Financial Managers
  • Effective Oral Communication
  • Effective Written Communication
  • Business Fundamentals
  • Strategic Planning
  • Cultural Dimension and Environmental Influences
  • Marketing Fundamentals
  • Essential Skills for Managers
  • Ethics & Corporate Social Responsibility
  • Customer Relationship Management
  • Leadership Development
  • Resume Building & Job Search Techniques
  • Strategic Marketing and Planning
  • Project Management Fundamentals
  • Public Relations Fundamentals I
  • Web Marketing Communications
  • Organizational Behaviour
  • Advertising Fundamentals
  • Digital & Social Media
  • Consumer Behaviour Fundamentals
  • Negotiating and Influencing Skills
  • Professional Sales Strategies and Techniques
  • Indigenous Perspective

Key information

Duration

  • Full-time
    • 13 months

Start dates & application deadlines

Language

English
TOEFL® IBT
OR
80
IELTS
6.5

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Delivered

On Campus

Campus Location

  • Winnipeg, Canada

What students do after studying

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL® IBT
OR
80
IELTS
6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation
Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

  • Trusted by 300k learners
  • 98 accuracy using real exam data
  • 4.9/5 student rating

Other requirements

General requirements

International students are required to hold a minimum of an undergraduate degree

  • Higher National Diploma from Nigeria is an exception to the above
The Cumulative Grade Point Average or Final Percentage on these transcripts will be assessed for eligibility.English Language Requirements
  • Applicants, whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit ONE of the following English language proficiency measures:
  • A minimum overall IELTS band score of 6.5 and a minimum score of 6.0 for the writing and reading categories *
  • A minimum TOEFL score of 550 (paper-based) or 213 (computer-based) or 80 (internet-based)
  • A minimum CANTEST score of 4.5 in the listening, writing and reading categories
  • Three years of full-time education in English at secondary (high school) or post-secondary (university or college) levels in Canada
  • Graduation from a Manitoba high school with at least one Senior 4 Core English credit with a minimum grade of 70% (Comprehensive Focus, Literary Focus or Transactional Focus)
  • Graduation from a Canadian high school with at least one Grade 12 English with a minimum grade of 70%
  • Graduation from a Canadian curriculum high school outside of Canada with at least one Grade 12 English with a minimum grade of 70% (students taking a New Brunswick curriculum are not included. You must present an IELTS test)
  • An Academic Level 5 attainment through the UWinnipeg English Language Program or recognized equivalent
  • Minimum C+ in Academic Writing 1 and 2 through the UWinnipeg English for Specific Purposes Program
* The Public Relations, Marketing & Strategic Communication Diploma requires a minimum of 25 in the TOEFL Writing category or 6.5 in the IELTS Writing category.What Computer Skills Do I Need?You must be proficient with some kind of word processing software for assignment purposes, a Windows or MAC platform, social media and email communication tools, and the Internet.Do I Need A Study Permit To Enter This Program?International students require a study permit to attend a Canadian university. To obtain an application and detailed instructions, contact the Canadian Visa Office nearest you, or visit the Citizenship and Immigration Canada website for further information. Study permits cost $125 CDN and can take up to three months to process. To complete the application process, you will need to contact a Canadian embassy or consulate or government representative.In addition to the application and fee, you will be required to provide the following documentation:
  • Valid passport
  • Letter of acceptance from The University of Winnipeg Professional, Applied and Continuing Education
  • Evidence of adequate funds to cover the cost of tuition and living expenses for you and any dependents coming to Canadian with you (for example, personal bank statements, letters pledging financial support from family or other sponsors, or letters from your academic institution offering you employment or bursary, scholarship or fellowship money)
  • Other documents, such as the results of a medical examination. Please check with your particular visa office
Students from some countries require a Temporary Resident Visa to enter Canada. These countries are listed on the Citizenship and Immigration Canada website. You do not have to make a separate application or pay a separate fee. An officer will issue it at the same time as the documentation that you will need to enter Canada as a student.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Winnipeg and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
  • International

    Non-residents
    15230 CAD / year
    15230 CAD / year

Living costs

Winnipeg

Canada
1056 - 1650 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Bookstore Gift Cards (no application required)
  • Number of available awards: 10
  • Value: $50 to $100
  • Awarded: September (Deadline August 15)
  • Criteria: based on Manitoba Student Aid Program amount, students should start the MSA application process in June and provide a copy of assessment to PACE Registration Office.
Connor, Clark and Lund Book Award (no application required)
  • Number of available awards: 3
  • Value: $100
  • Awarded: October PACE Graduation annually
  • Criteria: based on highest GPA in one of our three program areas (Community Programs, Information and Communication Technology and Professional Studies).

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