Overview
Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE from the University of Winnipeg offers the Marketing Management Diploma Program for international students in a full-time, year-long format which includes a 4-week internship.
Outcomes
- Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
- Understand how to position products and services, segment markets and identify target market opportunities;
- Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
- Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
- Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
- Learn effective pricing and placement strategies;
- Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
- Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
- Examine effective distribution channels and explore ways to build efficiencies and reduce costs.
Academic Credentials
On successful completion of the full-time program, you will be eligible for the following academic credentials: Marketing Management DiplomaInternship
All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.Programme Structure
Required Courses:
- Financial Management for Non-Financial Managers
- Effective Oral Communication
- Effective Written Communication
- Business Fundamentals
- Strategic Planning
- Cultural Dimension and Environmental Influences
- Marketing Fundamentals
- Essential Skills for Managers
- Ethics & Corporate Social Responsibility
- Customer Relationship Management
- Leadership Development
- Resume Building & Job Search Techniques
- Strategic Marketing and Planning
- Project Management Fundamentals
- Public Relations Fundamentals I
- Web Marketing Communications
- Organizational Behaviour
- Advertising Fundamentals
- Digital & Social Media
- Consumer Behaviour Fundamentals
- Negotiating and Influencing Skills
- Professional Sales Strategies and Techniques
- Indigenous Perspective
Key information
Duration
- Full-time
- 13 months
Start dates & application deadlines
- StartingApply anytime.
Language
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Delivered
Campus Location
- Winnipeg, Canada
Disciplines
Marketing Management Studies Marketing Management View 10 other Short Courses in Marketing in CanadaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
International students are required to hold a minimum of an undergraduate degree
- Higher National Diploma from Nigeria is an exception to the above
- Applicants, whose previous education was completed outside of Canada and where English may or may not have been the medium of instruction, must submit ONE of the following English language proficiency measures:
- A minimum overall IELTS band score of 6.5 and a minimum score of 6.0 for the writing and reading categories *
- A minimum TOEFL score of 550 (paper-based) or 213 (computer-based) or 80 (internet-based)
- A minimum CANTEST score of 4.5 in the listening, writing and reading categories
- Three years of full-time education in English at secondary (high school) or post-secondary (university or college) levels in Canada
- Graduation from a Manitoba high school with at least one Senior 4 Core English credit with a minimum grade of 70% (Comprehensive Focus, Literary Focus or Transactional Focus)
- Graduation from a Canadian high school with at least one Grade 12 English with a minimum grade of 70%
- Graduation from a Canadian curriculum high school outside of Canada with at least one Grade 12 English with a minimum grade of 70% (students taking a New Brunswick curriculum are not included. You must present an IELTS test)
- An Academic Level 5 attainment through the UWinnipeg English Language Program or recognized equivalent
- Minimum C+ in Academic Writing 1 and 2 through the UWinnipeg English for Specific Purposes Program
- Valid passport
- Letter of acceptance from The University of Winnipeg Professional, Applied and Continuing Education
- Evidence of adequate funds to cover the cost of tuition and living expenses for you and any dependents coming to Canadian with you (for example, personal bank statements, letters pledging financial support from family or other sponsors, or letters from your academic institution offering you employment or bursary, scholarship or fellowship money)
- Other documents, such as the results of a medical examination. Please check with your particular visa office
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Tuition Fees
-
International Applies to you
Applies to youNon-residents15230 CAD / year≈ 15230 CAD / year
Living costs
Winnipeg
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Bookstore Gift Cards (no application required)- Number of available awards: 10
- Value: $50 to $100
- Awarded: September (Deadline August 15)
- Criteria: based on Manitoba Student Aid Program amount, students should start the MSA application process in June and provide a copy of assessment to PACE Registration Office.
- Number of available awards: 3
- Value: $100
- Awarded: October PACE Graduation annually
- Criteria: based on highest GPA in one of our three program areas (Community Programs, Information and Communication Technology and Professional Studies).