Introduction to Marketing Analytics, Certificate | Part time online | National and Kapodistrian University of Athens (NKUA) | Greece
3 months
Duration
400 EUR/full
400 EUR/full
Unknown
Tuition fee
Anytime
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Apply date
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Start date

About

This Introduction to Marketing Analytics course at National and Kapodistrian University of Athens provides an introduction to the concept of Business Intelligence (BI), its impact and most important uses, while it elaborates on the basic principles of marketing analysis. 

Overview

This Introduction to Marketing Analytics course at National and Kapodistrian University of Athens addresses current issues on marketing analytics while ensuring an understanding of the basic notions and principles of business intelligence. 

Key facts: 

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree. Learn more with this Introduction to Marketing Analytics programme at National and Kapodistrian University of Athens.

Programme Structure

Modules include:

  • Business Intelligence
  • Data mining in marketing 

Audience

Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.

Key information

Duration

  • Part-time
    • 3 months

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.

Tuition Fee

To always see correct tuition fees
  • International

    400 EUR/full
    Tuition Fee
    Based on the tuition of 400 EUR for the full programme during 3 months.
  • EU/EEA

    400 EUR/full
    Tuition Fee
    Based on the tuition of 400 EUR for the full programme during 3 months.

Funding

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Introduction to Marketing Analytics
National and Kapodistrian University of Athens (NKUA)
Introduction to Marketing Analytics
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National and Kapodistrian University of Athens (NKUA)

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