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Overview
This Introduction to Marketing Analytics course at National and Kapodistrian University of Athens addresses current issues on marketing analytics while ensuring an understanding of the basic notions and principles of business intelligence.
Key facts:
Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.
The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree. Learn more with this Introduction to Marketing Analytics programme at National and Kapodistrian University of Athens.
Programme Structure
Modules include:
- Business Intelligence
- Data mining in marketing
Audience
Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
6 alternative credits
Delivered
Online
Disciplines
Marketing Business Intelligence & AnalyticsAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.
Tuition Fee
To always see correct tuition fees
-
International
400 EUR/fullTuition FeeBased on the tuition of 400 EUR for the full programme during 3 months. -
EU/EEA
400 EUR/fullTuition FeeBased on the tuition of 400 EUR for the full programme during 3 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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