Introduction to Marketing Analytics, Certificate

Introduction to Marketing Analytics, Certificate

  • Anytime
    Application Deadline
  • 105 days
    Duration

About

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree. Learn more in this Introduction to Marketing Analytics Introduction to Marketing Analytics programme at National and Kapodistrian University of Athens.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 105 days
    • Part-time variant
      Flexible
    • Duration description

      Duration: 15 weeks

  • Credits
    ECVET: 6.7 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • Introduction
  • The architecture of a Business Intelligence System
  • Business Intelligence Functions
  • Business Intelligence Technologies
  • Development of Business Intelligence Systems
  • Business Intelligence System Management - Administration

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.

Tuition Fee

  • International Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 105 days.
  • EU/EEA Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 105 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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