Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.
The answer to such questions has a significant benefit, since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.
The Introduction to Marketing Analytics course from the National and Kapodistrian University of Athens elaborates on the basics principles of the marketing analysis while providing an introduction to the concept of Business Intelligence (BI), its impact and its basic uses.
For full information of the programme outline please visit the programme website.
This programme requires students to demonstrate proficiency in English.Schedule IELTS
Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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