• Anytime
    Application Deadline
  • 3 months


Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree. Learn more with this Introduction to Marketing Analytics programme at National and Kapodistrian University of Athens.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 3 months
    • Part-time variant
    • Duration description

      Duration: 15 weeks

  • Credits
    ECVET: 6.7 alternative credits
  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Modules include:

  • Introduction to business intelligence
  • Data mining in marketing

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.

Tuition Fee

  • International Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 3 months.
  • EU/EEA Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 3 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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