• Application Deadline
  • 105 days
    Duration
  • English
    Language

About

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit, since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.

The Introduction to Marketing Analytics course from the National and Kapodistrian University of Athens elaborates on the basics principles of the marketing analysis while providing an introduction to the concept of Business Intelligence (BI), its impact and its basic uses.

Detailed Programme Facts

Programme Structure

Module 1 – Introduction to business intelligence
  • Lesson 1: Introduction
  • Lesson 2: The architecture of a Business Intelligence System
  • Lesson 3: Business Intelligence Functions
  • Lesson 4: Business Intelligence Technologies
  • Lesson 5: Development of Business Intelligence Systems

For full information of the programme outline please visit the programme website.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

Participant Profile

Higher education and pros with relevant interests and work experience in marketing analytics are considered as prospective candidates. However, students or high school graduates can also attend the course.

Tuition Fee

  • International Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 105 days.
  • EU/EEA Applies to you

    400 EUR/full
    Tuition Fee
    Based on the original amount of 400 EUR for the full programme and a duration of 105 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.