Overview
Strategy is often treated as an annual planning exercise that produces a polished slide deck but little real change. In practice, successful organisations approach strategy very differently. Strategy is about making choices and trade-offs and continuously aligning those choices with external opportunities and internal capabilities.Through interactive sessions, real industry examples, and expert guest lectures, participants will learn how strategy moves from analysis to action. By the end of the programme, each participant will develop a personal strategic action plan that can be applied directly within their own organisation.
Accreditation
Maastricht School of Management (MSM) is part of the Maastricht University School of Business and Economics (SBE). SBE has been awarded three prestigious accreditations, AACSB, EQUIS and AMBA, resulting in what is known as the Triple Crown accreditation. Only 1% of business schools worldwide can boast this honour, many of which are SBE partner institutes.
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Visit programme websiteProgramme Structure
Courses topics include:
- Foundations of Strategy
- Strategic Analysis Tools
- Strategy and Leadership
- Strategy Execution
- Strategy in Practice
- Strategic Action Planning
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , EEA/EU
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Course dates: 28 September - 01 October 2026
Language
Delivered
Campus Location
- Maastricht, Netherlands
Disciplines
Management Studies Strategic Management Leadership View 3 other Short Courses in Strategic Management in NetherlandsExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicants should have the ability to function academically and professionally at Bachelor level.
- Because it is an interactive programme, candidates should have an adequate level of spoken and written English (C1 of C2 level) to be able to follow the programme and to actively participate. If it turns out and applicant does not have the sufficient level of English, a certificate will not be awarded.
- Personal résumé / CV demonstrating the minimum requirement of at least 5 - 7 years of relevant working experience, obtained after your bachelor’s degree
- Copy of your passport or your EU identity card (valid on the start date of your programme)
Make sure you meet all requirements
Visit programme websiteTuition Fees
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International Applies to you
Applies to youNon-residents2799 EUR / full≈ 2799 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2799 EUR / full≈ 2799 EUR / full
Additional Details
10% Early Bird Discount is applicable if the tuition fee payment is made by;
22 June 2026 for the October 2026 programme
Living costs
Maastricht
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Corporate Discount:
- 15% for 2 participants coming from the same organisation within 1 academic year
- 25% for 3 participants coming from the same organisation within 1 academic year
- 40% for 4 - 6 participants coming from the same organisation within 1 academic year
- For > 6 participants we will offer a tailor made programme
Alumni Lifelong Learning:
- 15% discount for Maastricht School of Management registered Alumni.
Deans Development fund: based on country of residence