Buyer Behaviour and Analysis, Certificate | Part time online | edX - online learning platform | United Arab Emirates
3 months
199 USD/full
199 USD/full
Tuition fee
Apply date
Start date


EdX is an online learning platform trusted by over 12 million users offering the Buyer Behaviour and Analysis Program in collaboration with Curtin University - CurtinX.  Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

Visit the Visit university website for more information


The Buyer Behaviour and Analysis course is part of the Marketing in a Digital World MicroMasters Credential from Curtin University - CurtinX.

In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level.

Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined.

What you'll learn

  • Apply analytical tools to determine how culture, personality and lifestyle affect the behaviour of consumers and self
  • Analyse how consumer attitudes are formed, and consumer opinions change in order to better understand your own and other’s personal consumption experiences
  • Evaluate how different sources of group influences can affect and radically change consumers’ consumption
  • Create specific marketing strategies that focus around what motivates consumers, what captures their attention and what retains their loyalty

Programme Structure

Courses include:
  • Culture
  • Consumer decision making
  • E-commerce buying behaviour
  • Perception and unconscious thought.
  • Learning, memory and product positioning
  • Motivation and involvement
  • Attitude formation and change
  • Gender stereotypes and social identity
  • Consumer ethics and misbehaviour

Key information


  • Part-time
    • 3 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements


  • Successful completion of Digital Branding and Engagement and Reputation Management in a Digital World.

Tuition Fee

To always see correct tuition fees
  • International

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
  • National

    199 USD/full
    Tuition Fee
    Based on the tuition of 199 USD for the full programme during 3 months.
    • Limited access: Free
    • Unlimited access + Verified Certificate for $199 USD


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Buyer Behaviour and Analysis
edX - online learning platform


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