• Anytime
    Application Deadline
  • 42 days
    Duration
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Overview

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy

  • What precisely is strategy and why does it matter?
  • What are the building blocks of strategy and how can they be arranged as a process?
  • What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?

Analyzing Industry Structure

  • What is the role of the industry and its structure for firm performance?
  • How to unpack industries and identify the most attractive strategic positions to occupy therein?
  • How to identify what it takes to outcompete others in our strategic group?

Developing Internal Resources

  • Can firms succeed in generally unattractive industries?
  • How to find out which resources and capabilities are likely to have the greatest strategic value?
  • What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.

The Strategic Management - From Intuition to Insight  course is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program from The RWTH Aachen University - RWTHx .

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 days
    • Intensity 6 hrs/week
    • Part-time variant
      Flexible
    • Duration description

      6 weeks,  6 to 8 hours per week

  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

What you'll learn

  • To understand key concepts and selected theories in strategic management
  • To identify the building blocks of strategy and arrange them in a cohesive process
  • How to analyze the (shifting) structure of your industry
  • Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

No mandatory prerequisites but successful completion of MTI001x, MTI002x, MTI003x and MTI004x is beneficial.

Tuition Fee

  • Add a Verified Certificate for $149 USD

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Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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