Overview
Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:
The Process of Strategy
- What precisely is strategy and why does it matter?
- What are the building blocks of strategy and how can they be arranged as a process?
- What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
- What is the role of the industry and its structure for firm performance?
- How to unpack industries and identify the most attractive strategic positions to occupy therein?
- How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
- Can firms succeed in generally unattractive industries?
- How to find out which resources and capabilities are likely to have the greatest strategic value?
- What are dynamic capabilities and how do they matter for firm survival and performance?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.
The Strategic Management - From Intuition to Insight course is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program from The RWTH Aachen University - RWTHx.
Get more details
Visit programme websiteProgramme Structure
What you'll learn
To understand key concepts and selected theories in strategic management
To identify the building blocks of strategy and arrange them in a cohesive process
How to analyze the (shifting) structure of your industry
Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Management Studies Strategic Management View 201 other Short Courses in Management Studies in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites:
- No mandatory prerequisites but successful completion of Managing Disruptive Change, Customer-Centric Innovation, Innovation and Creativity Management and Thinking & Acting like an Entrepreneur is beneficial.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
249 USD/fullTuition FeeBased on the tuition of 249 USD for the full programme during 2 months. -
National
249 USD/fullTuition FeeBased on the tuition of 249 USD for the full programme during 2 months.
Add a Verified Certificate for $249 USD
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