Strategic Management - From Intuition to Insight, Certificate | Part time online | edX - online learning platform | United States
2 months
Duration
249 USD/full
249 USD/full
Unknown
Tuition fee
Anytime
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Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Strategic Management - From Intuition to Insight in collaboration with The RWTH Aachen University - RWTHx. Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.

Visit the Visit programme website for more information

Overview

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy

  • What precisely is strategy and why does it matter?
  • What are the building blocks of strategy and how can they be arranged as a process?
  • What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?

Analyzing Industry Structure

  • What is the role of the industry and its structure for firm performance?
  • How to unpack industries and identify the most attractive strategic positions to occupy therein?
  • How to identify what it takes to outcompete others in our strategic group?

Developing Internal Resources

  • Can firms succeed in generally unattractive industries?
  • How to find out which resources and capabilities are likely to have the greatest strategic value?
  • What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.

The  Strategic Management - From Intuition to Insight  course is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program from The RWTH Aachen University - RWTHx.

Programme Structure

What you'll learn

  • To understand key concepts and selected theories in strategic management

  • To identify the building blocks of strategy and arrange them in a cohesive process

  • How to analyze the (shifting) structure of your industry

  • Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

Key information

Duration

  • Part-time
    • 2 months
    • 6 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prerequisites:

  • No mandatory prerequisites but successful completion of Managing Disruptive Change, Customer-Centric Innovation, Innovation and Creativity Management and Thinking & Acting like an Entrepreneur is beneficial.

Tuition Fee

To always see correct tuition fees
  • International

    249 USD/full
    Tuition Fee
    Based on the tuition of 249 USD for the full programme during 2 months.
  • National

    249 USD/full
    Tuition Fee
    Based on the tuition of 249 USD for the full programme during 2 months.
  • Add a Verified Certificate for $249 USD

  • Limited access:free

Funding

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