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Overview
Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:
The Process of Strategy
- What precisely is strategy and why does it matter?
- What are the building blocks of strategy and how can they be arranged as a process?
- What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
- What is the role of the industry and its structure for firm performance?
- How to unpack industries and identify the most attractive strategic positions to occupy therein?
- How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
- Can firms succeed in generally unattractive industries?
- How to find out which resources and capabilities are likely to have the greatest strategic value?
- What are dynamic capabilities and how do they matter for firm survival and performance?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.
The Strategic Management - From Intuition to Insight course is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program from The RWTH Aachen University - RWTHx.
Programme Structure
Courses include:
- Strategy Concept
- Strategy Process
- Industry Analysis
- Strategic Group Analysis
- Internal Resources
- Dynamic Capabilities
Key information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Portland, United States
Disciplines
Management Studies Strategic Management View 126 other Short Courses in Management Studies in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents249 USD / full≈ 249 USD / full - Out-of-State249 USD / full≈ 249 USD / full
Additional Details
Add a Verified Certificate for $249 USD
- Limited access: free
Funding
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