Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey.
They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy.
This transformation is not about small adjustments but a complete redesign of the retailer’s business model.
In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy.
By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.
We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.
Always verify the dates on the programme website. programme website.
Length: 4 weeks;
Effort: 3 to 5 hours per week
Week 1: The Omnichannel Customer
Week 2: Fulfilling Omni-channel Demand
Week 3: Omni-channel Journeys
Week 4: Supporting an Omnichannel strategy
This programme may require students to demonstrate proficiency in English.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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