• Anytime
    Application Deadline
  • 28 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Public Library Marketing and Public Relations course in collaboration with University of Michigan - MichiganX. Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
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Overview

The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

What you'll learn:

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 28 days
    • Intensity 2 hrs/week
    • Part-time variant
      Flexible
    • Duration description
      • Length: 4 weeks 
      • Effort: 2-3 hours per week
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Access to a public library

Tuition Fee

Add a Verified Certificate for $49 USD

Visit Programme Website

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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