Studyportals
Certificate Online

Public Library Marketing and Public Relations

1 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Public Library Marketing and Public Relations course in collaboration with University of Michigan - MichiganX. Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

Overview

The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

What you'll learn:

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Programme Structure

Courses include:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

Key information

Duration

  • Part-time
    • 1 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at edX - online learning platform and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Access to a public library
Level: Introductory

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 EUR for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 EUR for the full programme during 1 months.

Add a Verified Certificate for $49 USD

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Public Library Marketing and Public Relations
-
edX - online learning platform

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