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Overview
The Public Library Marketing and Public Relations course is part of Public Library Management Professional Certificate Program from University of Michigan - MichiganX.
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
What you'll learn:
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Programme Structure
Courses include:
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
Key information
Duration
- Part-time
- 1 months
- 2 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Portland, United States
Disciplines
Library Science Marketing Public Relations View 11 other Short Courses in Public Relations in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prior experience required
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents59 USD / full≈ 59 USD / full - Out-of-State59 USD / full≈ 59 USD / full
Additional Details
- Unlimited access + verified certificate: $59
- Limited access: free
Funding
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