The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
What you'll learn:
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
- 1 months
- 2 hrs/week
Start dates & application deadlines
DisciplinesLibrary Science Marketing Public Relations View 13 other Short Courses in Library Science in United States
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
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- Access to a public library
InternationalFreeTuition FeeBased on the tuition of 0 EUR for the full programme during 1 months.
NationalFreeTuition FeeBased on the tuition of 0 EUR for the full programme during 1 months.
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