Featured byUniversity of Michigan - MichiganX
Overview
The Public Library Marketing and Public Relations course is part of the Public Library Management Professional Certificate from University of Michigan - MichiganX.
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
What you'll learn:
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- DIY Marketing
- Working effectively with a graphic designer
- Social media strategies
- Working with the press
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 2 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Library Science Marketing Public Relations View 12 other Short Courses in Public Relations in United StatesExplore more key information
Visit programme websiteWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Access to a public library
- Level: Introductory
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
59 USD/fullTuition FeeBased on the tuition of 59 USD for the full programme during 1 months. -
National
59 USD/fullTuition FeeBased on the tuition of 59 USD for the full programme during 1 months.
- Unlimited access + verified certificate: $59
- Limited access: free
Funding
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