• Application Deadline
  • 1 month
    Duration
  • English
    Language

About

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

The Marketing - Customer Needs and Wants Course offered by Coursera in partnership with IESE Business School will cover the following: 

  • Marketing Fundamentals 
  • Product, Pricing and Channel Decisions 
  • Building Strong Brands 
  • Communication Strategy

Detailed Programme Facts

Programme Structure

Course Structure:
  • Course Overview & Week 1
  • Week 2: Product, Pricing & Channel Design
  • Week 3: Building Strong Brands
  • Week 4: Communication Strategy

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

The Foundations of Management Specialization is designed for people with no prior knowledge of business.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.