• Anytime
    Application Deadline
  • 1 month
    Duration
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. 

In this Marketing - Customer Needs and Wants offered by Coursera in partnership with IESE Business School you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

The course will cover the following:

  • Marketing Fundamentals
  • Product, Pricing and Channel Decisions 
  • Building Strong Brands 
  • Communication Strategy

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 14 hours to complete
      • Suggested: 4 weeks of study, 1-3 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Course Overview
  • Product, Pricing & Channel Design
  • Building Strong Brands
  • Communication Strategy

Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?