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Overview
Key Features
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies.
The Marketing - Customer Needs and Wants course offered by Coursera in partnership with IESE Business School will cover the following:
- Marketing Fundamentals
- Product, Pricing and Channel Decisions
- Building Strong Brands
- Communication Strategy
Programme Structure
Courses include:
Course Overview
Product, Pricing & Channel Design
Building Strong Brands
Communication Strategy
Key information
Duration
- Part-time
- 1 months
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Family & Consumer Science Marketing View 8 other Short Courses in Family & Consumer Science in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Audit: free access to course materials except graded items
- Certificate: a trusted way to showcase your skills
- A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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