• Anytime
    Application Deadline
  • 1 month
    Duration

About

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. 

In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

The Marketing - Customer Needs and Wants offered by Coursera in partnership with IESE Business School will cover the following: 

  • Marketing Fundamentals 
  • Product, Pricing and Channel Decisions 
  • Building Strong Brands 
  • Communication Strategy

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 14 hours to complete
      • Suggested: 4 weeks of study, 1-3 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Course Overview
  • Product, Pricing & Channel Design
  • Building Strong Brands
  • Communication Strategy

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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