Highlights
Tuition fee
Free
Free
Unknown
Tuition fee
Free
Free
Unknown
Duration
1 months
Duration
1 months
Apply date
Anytime
Unknown
Apply date
Anytime
Unknown
Start date
Anytime
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Start date
Anytime
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About

This What is Social course offered by Coursera in partnership with Northwestern University is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies.

Visit programme website for more information

Overview

This  What is Social course offered by Coursera in partnership with Northwestern University has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. 

In addition, we will help you network with thought leaders in social.  After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you.

Key facts

  • This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. 
  • While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. 
  • Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.

Skills you'll gain

  • Communication
  • Marketing
  • Social Media

Programme Structure

Courses include:

  • Social Marketing
  • Social Trends
  • The Business of Social
  • Social Overview

Key information

Duration

  • Part-time
    • 1 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Campus Location

  • Mountain View, United States

What students do after studying

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources. 

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 months.
  • Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
  • $59/month, cancel anytime or $399/year with 14-day money-back guarantee

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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