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Overview
You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.
After this Engagement and Nurture Marketing Strategies course offered by Coursera in partnership with Northwestern University, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
- Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
- Stanford Smith (CEO, Pushing Social)
- Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
- Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Skills you'll gain
- Marketing
- Social Media
- Strategy
- Communication
- Market Research
Programme Structure
Courses include:
- Social Strategy Overview
- Engagement Strategy
- Nurture Marketing Strategy
- Developing a Great Blog
Key information
Duration
- Part-time
- 21 days
- 3 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Strategic Management View 92 other Short Courses in Strategic Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $399/year, cancel anytime or 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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