This Content, Advertising and Social IMC offered by Coursera in partnership with Northwestern University is part of the Social Media Marketing Specialization.
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- AnytimeApplication Deadline
- 1 monthDuration
- Unavailable (University site)Tuition Fee
About
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world.
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.
A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share.
This Content, Advertising and Social IMC offered by Coursera in partnership with Northwestern University also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Detailed Programme Facts
- Deadline and start date A student can apply at any time for this programme, there is no deadline.
- Programme intensity Part-time
- Average part-time duration 1 months
- Duration description
- Approx. 8 hours to complete
- Suggested: 4 weeks of study, 1-3 hours/week
- Languages
- English
- Delivery mode Online
- More information Go to the programme website
Programme Structure
Courses include:
- Content Strategy
- Advertising
- Social Integrated Marketing Communications (IMC)
- Measuring Your Social Programs
English Language Requirements
This programme may require students to demonstrate proficiency in English.
- Schedule a TOEFL® test
- Schedule an IELTS test
Tuition Fee
Visit Programme WebsiteFunding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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