It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
This Positioning - What you need for a successful Marketing Strategy Course offered by Coursera in partnership IE - Business School.
In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marekting process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy praactical toolbox of skills.
The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.
Always verify the dates on the programme website programme website .
4 weeks of study, 1-2 hours/week
This programme requires students to demonstrate proficiency in English.
Check the programme website for information about funding options.
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