• Anytime
    Application Deadline
  • 1 month
    Duration
This Positioning -  What you need for a successful Marketing Strategy Course is a part of the Marketing Strategy Specialization offered by Coursera in partnership IE - Business School.  Positioning is the heart of any Marketing Strategy, the core that you must get right. 

About

It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. 

This Positioning -  What you need for a successful Marketing Strategy Course offered by Coursera in partnership IE - Business School.

In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marekting process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy praactical toolbox of skills.

The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 2 hrs/week
    • Part-time variant
      Flexible
    • Duration description

      4 weeks of study, 1-2 hours/week

  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:
  • Positioning introduction
  • Segmentation
  • Differentiation and Value Proposition
  • Positioning

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The programme is self-paced and the cost per month is 49$

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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