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Overview
Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.
Key facts
After reviewing the material learned you will be asked to analyse the case study: ¨Hotel Ipsum: A Marketing and Commercial Strategy to Survive.¨ Now it’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite his hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment!
Along with the Capstone are discussion forums, quizzes and peer reviews to aid you in your understanding of the theory given throughout this Marketing Strategy Capstone Project course offered by Coursera in partnership with IE Business School. Share your thoughts, ideas and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.
Get more details
Visit programme websiteProgramme Structure
Courses include:
Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.
Conducting market analysis through understanding market research and consumer behavior.
Developing a marketing strategy through positioning.
Adapting the marketing mix to your strategy: product, price, place and promotion.
Expected Results and implementation of your marketing plan.
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Marketing Strategic Management View 155 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 2 days.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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