Pricing Strategy Optimization, Specialization

Pricing Strategy Optimization, Specialization

  • Application Deadline
  • 4 months
    Duration

About

In this Pricing Strategy Optimization Pricing Strategy Optimization Specialization offered by Coursera in partnership with University of Virginia you'll learn from The Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 4 months
    • Duration description

      Each course in the Specialization is organized into four weeks of content and assignments.

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses Included:
  • Cost and Economics in Pricing Strategy
  • Customer Value in Pricing Strategy
  • Market and Competition in Pricing Strategy
  • Pricing Strategy in Practice

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Tuition Fee

  • International Applies to you

    79 USD/full
    Tuition Fee
    Based on the original amount of 79 USD for the full programme and a duration of 4 months.
  • National Applies to you

    79 USD/full
    Tuition Fee
    Based on the original amount of 79 USD for the full programme and a duration of 4 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.