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Overview
In this Pricing Strategy Optimization Specialization offered by Coursera in partnership with University of Virginia, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments.
We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
What you will learn
- How to utilize the strategic power of pricing to set profit maximizing prices
- Cost and economics in pricing strategy
- How to leverage knowledge of customer value to develop a pricing strategy
- Market and competitor pricing models that inform pricing decisions
Skills you'll gain
- Marketing
- Strategy
- Strategy and Operations
- Sales
- Business Analysis
- Leadership and Management
- Design and Product
- Entrepreneurship
- Accounting
- Decision Making
- Market Research
- Business Psychology
Programme Structure
Courses include:
- Cost and Economics in Pricing Strategy
- Customer Value in Pricing Strategy
- Market and Competition in Pricing Strategy
- Pricing Strategy in Practice
Key information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Business Administration Marketing Strategic Management View 183 other Short Courses in Business Administration in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- Some familiarity with business is helpful, but not required.
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $399/year, cancel anytime or 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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