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Overview

In this Pricing Strategy Optimization offered by Coursera in partnership with University of Virginia, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. 

We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

What you will learn

  • How to utilize the strategic power of pricing to set profit maximizing prices
  • Cost and economics in pricing strategy
  • How to leverage knowledge of customer value to develop a pricing strategy
  • Market and competitor pricing models that inform pricing decisions

Detailed Programme Facts

Programme Structure

Courses include:

  • Cost and Economics in Pricing Strategy
  • Customer Value in Pricing Strategy
  • Market and Competition in Pricing Strategy
  • Pricing Strategy in Practice

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

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Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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