4 months
Duration
Free
Free
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Unknown
Start date

About

Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders with this Pricing Strategy Optimization offered by Coursera in partnership with University of Virginia.

Visit the official programme website for more information

Overview

In this Pricing Strategy Optimization offered by Coursera in partnership with University of Virginia, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. 

We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

What you will learn

  • How to utilize the strategic power of pricing to set profit maximizing prices
  • Cost and economics in pricing strategy
  • How to leverage knowledge of customer value to develop a pricing strategy
  • Market and competitor pricing models that inform pricing decisions

Programme Structure

Courses include:

  • Cost and Economics in Pricing Strategy
  • Customer Value in Pricing Strategy
  • Market and Competition in Pricing Strategy
  • Pricing Strategy in Practice

Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

Key information

Duration

  • Part-time
    • 4 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 4 months.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. For specializations there is a 7-day Free Trial. If you invite a friend to get started on Coursera you will both get 50% off a course or the first month of a Specialization subscription.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Pricing Strategy Optimization
-
Coursera

Wishlist

Go to your profile page to get personalised recommendations!