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Featured byCoursera - University of Virginia
Overview
In this Pricing Strategy Optimization Specialization offered by Coursera in partnership with University of Virginia, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments.
We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
What you will learn
- How to utilize the strategic power of pricing to set profit maximizing prices
- Cost and economics in pricing strategy
- How to leverage knowledge of customer value to develop a pricing strategy
- Market and competitor pricing models that inform pricing decisions
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Visit official programme websiteProgramme Structure
Courses include:
- Cost and Economics in Pricing Strategy
- Customer Value in Pricing Strategy
- Market and Competition in Pricing Strategy
- Pricing Strategy in Practice
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 4 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Business Administration Marketing View 139 other Short Courses in Marketing in United StatesExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- Some familiarity with business is helpful, but not required.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 4 months.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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