• Anytime
    Application Deadline
  • 1 month
    Duration

About

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. 

This Cost and Economics in Pricing Strategy offered by Coursera in partnership with University of Virginia shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. 

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 22 hours to complete
      • Suggested: 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Pricing Fundamentals
  • Price Discrimination
  • Common Pricing Metrics: Elasticities
  • Channel and Direct-to-Consumer Pricing

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Beginner Level

  • Some familiarity with business is helpful, but not required.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.