• Anytime
    Application Deadline
  • 1 month


How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This Cost and Economics in Pricing Strategy Course offered by Coursera in partnership with University of Virginia shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. 

By the end of this course, you’ll be able to:

  • Apply knowledge of basic economics to make better pricing decisions
  • Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits
  • Calculate three types of price elasticities to determine the impact of price on demand
  • Analyze and apply different pricing models
  • Cost-plus pricing
  • Marginal cost-plus pricing
  • Peak-load pricing
  • Index-based pricing
  • Evaluate the impact of channel intermediaries and customer lifetime value on pricing

Detailed Programme Facts

  • More details:  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 3 hrs/week
    • Duration description

      4 weeks of study; 3-4 hours/week

  • Languages
    • English
  • Delivery mode
  • More information Go to the programme website

Programme Structure

Course Structure:
  • Pricing Fundamentals
  • Price Discrimination
  • Common Pricing Metrics: Elasticities
  • Channel and Direct-to-Consumer Pricing


This course is designed for business professionals and those aspiring to a career in marketing.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The programme is self-paced and the cost per month is 79$.


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.