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Cost and Economics in Pricing Strategy, Certificate

Cost and Economics in Pricing Strategy, Certificate

  • Application Deadline
  • 1 month
    Duration

About

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This Cost and Economics in Pricing Strategy Cost and Economics in Pricing Strategy Course offered by Coursera in partnership with University of Virginia shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. 

By the end of this course, you’ll be able to:

  • Apply knowledge of basic economics to make better pricing decisions
  • Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits
  • Calculate three types of price elasticities to determine the impact of price on demand
  • Analyze and apply different pricing models
  • Cost-plus pricing
  • Marginal cost-plus pricing
  • Peak-load pricing
  • Index-based pricing
  • Evaluate the impact of channel intermediaries and customer lifetime value on pricing

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 3 hrs/week
    • Duration description

      4 weeks of study; 3-4 hours/week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Course Structure:
  • Pricing Fundamentals
  • Price Discrimination
  • Common Pricing Metrics: Elasticities
  • Channel and Direct-to-Consumer Pricing

Audience

This course is designed for business professionals and those aspiring to a career in marketing.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

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