Market and Competition in Pricing Strategy, Certificate

Market and Competition in Pricing Strategy, Certificate

  • Application Deadline
  • 1 month
    Duration

About

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this Market and Competition in Pricing Strategy Market and Competition in Pricing Strategy Course offered by Coursera in partnership with University of Virginia, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Led by Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 3 hrs/week
    • Duration description

      4 weeks of study, 3-5 hours per week

  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Course Structure:
  • Understanding the Playing Field
  • Predicting Competitive Reactions
  • Disrupting Markets and Engaging in "Coopetition"
  • Implementing Price Discrimination in Competitive Markets

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
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Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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