4.2 Read 93 reviews
Overview
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this Market and Competition in Pricing Strategy Course offered by Coursera in partnership with University of Virginia, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing.
You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
What you will learn
- Market and competition applications in product pricing
- How to utilize game theory to influence market pricing
- How to leverage competitor pricing models and knowledge of the product lifecycle to price products
- Strategies for price discrimination in competitive markets
Skills you'll gain
- Marketing
- Strategy
- Strategy and Operations
- Decision Making
Programme Structure
Courses include:
- Understanding the Playing Field
- Predicting Competitive Reactions
- Disrupting Markets and Engaging in "Coopetition"
- Implementing Price Discrimination in Competitive Markets
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Business Administration Marketing Strategic Management View 94 other Short Courses in Marketing in United StatesWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- Some familiarity with business is helpful, but not required.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
Improve page content