Pricing Strategy in Practice, Certificate

  • Application Deadline
  • 1 month
    Duration
  • English
    Language

About

In this Pricing Strategy in Practice Course offered by Coursera in partnership with University of Virginia Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess.

Detailed Programme Facts

Programme Structure

Course Structure:
  • Retail Market Dynamics
  • Customer and Conjoint Analysis
  • Price Recommendation
  • Curveball

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

Our target learners have an interest in business and marketing. With an undergraduate or graduate degree, they are looking to advance in their career or deliver more value in their current role and might someday pursue an advanced business degree. They take initiative and are proactive in developing new skills and competencies to achieve career objectives, develop professionally and expand their knowledge bases.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.