Intellectual Property Law Coursera

Overview

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this Intellectual Property Law Specialization offered by Coursera in partnership with University of Pennsylvania, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. 

Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

What you will learn

• Identify the types of intellectual property protection available under U.S. law

• Evaluate your options for protecting your creative innovations with copyright law

• Analyze and interpret a patent document for a competing product

• Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

Skills you'll gain

• Critical Thinking

• Strategy

• Innovation

• Brand Management

• Leadership and Management

• Marketing

• Strategy and Operations

• Design and Product