
Overview
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this Intellectual Property Law Specialization offered by Coursera in partnership with University of Pennsylvania, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
What you will learn
- Identify the types of intellectual property protection available under U.S. law
- Evaluate your options for protecting your creative innovations with copyright law
- Analyze and interpret a patent document for a competing product
- Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy
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Visit programme websiteProgramme Structure
Courses include:
- Intellectual Property
- Copyright Law
- Trademark Law
- Patent Law
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 months
- 10 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Patent & Intellectual Property Law Civil & Private Law Business Law View 9 other Short Courses in Civil & Private Law in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Intermediate Level
- This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 months.
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Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.