Introduction to Connected Strategy

Overview

In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies.

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connect with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School have designed this course to help you explore the impact of connected strategies and business opportunities associated with those strategies. 

Through study and analysis of both the innovation framework and value proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Models can be utilized in a myriad of industry and business models. 

You’ll also explore different types of connected customers/producers and examples of connected strategy and evaluate existing technologies that can inform the design of connected relationships. By the end of this course, you’ll be able to identify different types of connected strategies and opportunities in a variety of business models so you can employ best practices and achieve success within your organization.

What you'll learn

• Identify and define connected strategies, their potential and value proposition

• Analyze customer experiences to understand the customer journey

• Leverage positive feedback loops with customers to create effective customization strategies

• Identify connected relationships in your firm to improve your connected strategy

• Create connection architecture and implement connected customer relationship strategies

This Introduction to Connected Strategy program is part of the Professional Certificate Strategic Management from edX in collaboration with The Wharton School of the University of Pennsylvania - WhartonX.