Digital and Social Media Marketing University of Winnipeg

Overview

Outcomes

• Evaluate the context and strategies for websites, blogs and social media in today’s marketing mix;

• Define online branding and explain its role and impact from an organizational and personal point of view;

• Apply niche marketing principles to grow an online audience in web and social channels;

• Design online marketing campaigns using web writing best practices and search engine optimization techniques to produce user-friendly web and social media content;

• Demonstrate content marketing knowledge by building a basic website using Squarespace;

• Identify and apply best practices for digital and social media, including building community and community management;

• Use key social media channels and tools for business, such as Facebook, Twitter, Instagram, Pinterest and Linkedin;

• Describe the basics of analytics and the importance of using data to gain insights;

• Assess best practices in governance, and legal and compliance considerations;

• Identify ways to stay current in the industry.