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Overview
Key facts
In retailing (at least), shoppers can be categorised into the following four groups:
- Economic Shoppers: Most interested in prices, value, product quality & economic factors. Not so interested in treatment by staff, decor of the store, location etc.
- Personalising Shoppers: Enjoy the interaction with sales staff, preferring to shop with sales staff they know & like.
- Ethical Shoppers: Avoid large chain stores or companies that tend towards monopolies or deal with products which are judged unethical. Don’t shop at big supermarkets because “they are putting the small man out of business” Prefer to buy food from the biodynamic shop because it hasn’t been treated with chemicals… etc
- Apathetic Shoppers: Don’t like shopping, and go to the most convenient supplier.
Through an understanding of things such as this, a sales or marketing person is able to better manage their marketing effort, and conduct their work in a more efficient and appropriate way. This is just one of many aspects to the Marketing Psychology course from Warnborough College.
Programme Structure
Course include:
- People as Consumers
- Market Segmentation
- Internal Influences - Perception & Personality
- Internal Influences - Motivation and Awareness
- Social Influences
- Consumerism
- Communication and Persuasion
- Deciding to Buy
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
You may enrol and start at any time of the year – it’s all self-paced.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Canterbury, United Kingdom
Disciplines
Psychology Marketing View 100 other Short Courses in Psychology in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Through an understanding of things such as this, a sales or marketing person is able to better manage their marketing effort, and conduct their work in a more efficient and appropriate way. This is just one of many aspects to this course.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents395 GBP / full≈ 395 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents395 GBP / full≈ 395 GBP / full
Funding
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