Marketing Psychology, Certificate | Part time online | Warnborough College | United Kingdom
Certificate Online

Marketing Psychology

395 GBP/full
395 GBP/full
Tuition fee
Apply date
Start date


When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This Marketing Psychology course from Warnborough College is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.


In retailing (at least), shoppers can be categorised into the following four groups:

  • Economic Shoppers: Most interested in prices, value, product quality & economic factors. Not so interested in treatment by staff, decor of the store, location etc.
  • Personalising Shoppers: Enjoy the interaction with sales staff, preferring to shop with sales staff they know & like.
  • Ethical Shoppers: Avoid large chain stores or companies that tend towards monopolies or deal with products which are judged unethical. Don’t shop at big supermarkets because “they are putting the small man out of business” Prefer to buy food from the biodynamic shop because it hasn’t been treated with chemicals… etc
  • Apathetic Shoppers: Don’t like shopping, and go to the most convenient supplier.

Through an understanding of things such as this, a sales or marketing person is able to better manage their marketing effort, and conduct their work in a more efficient and appropriate way. This is just one of many aspects to the Marketing Psychology course from Warnborough College.

Programme Structure

There are eight lessons in this module as follows:

  • People as Consumers
  • Market Segmentation
  • Internal Influences - Perception & Personality
  • Internal Influences - Motivation and Awareness
  • Social Influences
  • Consumerism
  • Communication and Persuasion
  • Deciding to Buy

Key information

Start dates & application deadlines

You can apply for and start this programme anytime.
More details

You may enrol and start at any time of the year – it’s all self-paced.




  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To always see correct tuition fees
  • International

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme
  • National

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme


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