Competitive Strategy and Organization Design

Overview

The Competitive Strategy and Organization Design course offered by Coursera - Ludwig-Maximilians-Universität München (LMU) is intended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.

Participants will learn to understand and analyze

• behavior of organizations in situations in which strategic decisions are interdependent
• strategies to build up and maintain a customer base
• internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
• the design of an effective organization that can compete, grow and adjust flexibly to different environments

This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!

Applied Learning Project

The specialization is designed for gaining knowledge on the theory and concepts of competitive strategy and organization design. Through illustrating real-world examples, interviews with industry experts as well as own hands-on project experience learners have the opportunity to immediately apply newly gained theoretical insights to practical challenges.

Throughout all modules of the specialization, students’ learning process is aided through plenty of interaction opportunities.

In the final industry project, learners can apply all the knowledge gained throughout the specialization to solve a real-life business problem faced by our partner company.