Study cover for Brand Experience
Short Course Online

Brand Experience

RMIT University

42 days
990 AUD/full
990 AUD/full
Tuition fee
Apply date
Start date


Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint with the Brand Experience course at RMIT University.

Visit the official programme website for more information


Whether you’re looking to expand your existing digital marketing skill set, or seek to adopt a brand-led business approach, our Brand Experience course at RMIT University  enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

How it works

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.

Programme Structure

What you'll learn
  • Critically analyse and apply industry principles and processes of brand strategy
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams


Our Brand Experience course is ideal for: • Intermediate or specialist digital marketers looking to understand how to deploy a brand strategy through digital channels and fill a gap within their existing skill set to progress their career• Founders, business owners, and leaders looking to adopt a brand-led business approach and connect with their customers in a consistent and meaningful way

Key information


  • Part-time
    • 42 days

Start dates & application deadlines





Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enroll in our courses, you must be 18 years or older.

We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.

Tuition Fee

To alway see correct tuition fees
  • International

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.
  • National

    990 AUD/full
    Tuition Fee
    Based on the tuition of 990 AUD for the full programme during 42 days.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Brand Experience
RMIT University


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