Endorsed by
RMIT University 4.2 (144)
Overview
The Brand Experience course from the RMIT University enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.
Key facts:
Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.
Programme Structure
Courses include:
- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
Audience
Our Brand Experience course is ideal for: • Intermediate or specialist digital marketers looking to understand how to deploy a brand strategy through digital channels and fill a gap within their existing skill set to progress their career• Founders, business owners, and leaders looking to adopt a brand-led business approach and connect with their customers in a consistent and meaningful way
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Marketing Corporate Communication Digital Marketing View 34 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To enroll in our courses, you must be 18 years or older.
- We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.
Tuition Fee
To always see correct tuition fees
-
International
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days. -
National
1200 AUD/fullTuition FeeBased on the tuition of 1200 AUD for the full programme during 42 days.
Funding
Improve page content