Brand Experience, Short Course | Part time online | RMIT University | Australia
42 days
1200 AUD/full
1200 AUD/full
Tuition fee
Apply date
Start date


 Within the Brand Experience course from the RMIT University you'll learn to differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.


The Brand Experience course from the RMIT University enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Key facts:

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.

Programme Structure

Courses include:

  • Critically analyse and apply industry principles and processes of brand strategy
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams 


Our Brand Experience course is ideal for: • Intermediate or specialist digital marketers looking to understand how to deploy a brand strategy through digital channels and fill a gap within their existing skill set to progress their career• Founders, business owners, and leaders looking to adopt a brand-led business approach and connect with their customers in a consistent and meaningful way

Key information


  • Part-time
    • 42 days

Start dates & application deadlines





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enroll in our courses, you must be 18 years or older.

  • We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed. 

Tuition Fee

To always see correct tuition fees
  • International

    1200 AUD/full
    Tuition Fee
    Based on the tuition of 1200 AUD for the full programme during 42 days.
  • National

    1200 AUD/full
    Tuition Fee
    Based on the tuition of 1200 AUD for the full programme during 42 days.


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