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Featured byRennes School of Business
Overview
During this summer programme, you will:
- Acquire a strong understanding of the main players in the luxury market
- Learn to explain what is so unique about strategies used by luxury brands (from Management to Marketing and Supply Chain)
- Present how social media and covid-19 impacted the luxury sector
- Experiment and create your own luxury strategy
- Experience the luxury environment in the world capital of Luxury
Programme Structure
- Specificities of luxury marketing (Fundamental luxury codes, key players, Covid-19 and luxury, digitalization and luxury)
- Antecedents of luxury consumption (Hedonistic consumption, what matters for the consumers and how consumers draw value from luxury consumption)
- Sharing the branding secrets of the French luxury advantage
- Past, present, and future of the luxury
Key information
Duration
- Full-time
- 9 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- To be confirmed in September
Language
English
Credits
6 ECTS
Delivered
On Campus
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 15 other Short Courses in Marketing in FranceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Rennes School of Business and/or in France, please visit Student Insurance Portal.
Other requirements
General requirements
Successful completion of at least two years of undergraduate studies
B2 level in English
Tuition Fee
- To be confirmed in September
Living costs for Paris
1195 - 1778 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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