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Overview
This Introduction to Packaging Design course at the University of the Arts London (UAL) aims to give you a comprehensive insight into the packaging design process from initial research to developing brand concepts and the brand personality, through to the design concept, mock ups and presentation.
About the course
- Packaging plays a vital role in forming part of a brands personality, the packaging is often a brands first point of contact with the consumer so it is the vehicle upon which a brand communicates its message.
- The course focuses on structural ideas, surface graphics and communication and is not a packaging technology course.
- The course will consist of one project taken through each of the following stages to presentation with supporting examples and exercises to highlight each area.
Programme Structure
Topics covered:- Understanding the brief
- Target market
- Research
- Retail environment
- Category cues
- Point of difference
- Structure
- Materials and print techniques
- Pacing and coding
- Typography and front of pack layout
- 3D mock ups
Key information
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
Language
English
IELTS 4.5
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Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Design Marketing View 75 other Short Courses in Design in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Please ensure you have the following materials to hand.
- Black ink pen
- Coloured markers, pens, pencils, paints or whatever medium you prefer
- Sketchbook (A3 or A4 size)
- Scalpel
- Scissors
- Cutting mat
- Ruler
- Sticky tape
- Glue
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents770 GBP / full≈ 770 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents770 GBP / full≈ 770 GBP / full
Funding
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