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Overview
About the course
Packaging plays a vital role in forming part of a brands personality, the packaging is often a brands first point of contact with the consumer so it is the vehicle upon which a brand communicates its message. The course focuses on structural ideas, surface graphics and communication and is not a packaging technology course.
This Introduction to Packaging Design course at the University of the Arts London (UAL) aims to give you a comprehensive insight into the packaging design process from initial research to developing brand concepts and the brand personality, through to the design concept, mock ups and presentation. The course will consist of one project taken through each of the following stages to presentation with supporting examples and exercises to highlight each area.
Programme Structure
Topics covered:- Understanding the brief
- Target market
- Research
- Retail environment
- Category cues
- Point of difference
- Structure
- Materials and print techniques
- Pacing and coding
- Typography and front of pack layout
- 3D mock ups
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Design Marketing View 83 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Please ensure you have the following materials to hand.
- Black ink pen
- Coloured markers, pens, pencils, paints or whatever medium you prefer
- Sketchbook (A3 or A4 size)
- Scalpel
- Scissors
- Cutting mat
- Ruler
- Sticky tape
- Glue
Tuition Fee
To always see correct tuition fees
-
International
680 GBP/fullTuition FeeBased on the tuition of 680 GBP for the full programme during 5 days. -
National
680 GBP/fullTuition FeeBased on the tuition of 680 GBP for the full programme during 5 days.
Funding
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