Overview
What you will study
The Certificate Course in Content Marketing offered by the International Business School will introduce you to the most important & transformative aspects of Content Marketing, delivered by both industry practitioners and academic experts.
The course will be undertaken online through a mix of lectures, case studies, interactive workshops and private & personal coaching. The course delivery methods are intended to provide an in-depth understanding of the latest techniques for improving your branding building efforts.
The first part of the course will feature 1 hour of private, one-on-one interactive session each week with practical case studies. The last part of the course will be based on application of actionable steps to your brand as well as private coaching and advice.
Bonuses for first 20 enrolled participants:
- Setting up your ‘content marketing machine’ – undertaking a content audit of your brand and providing a personalized content strategy for the next 3 months.
- Setting up a complete data analytics strategy for your brand including search engine audit and advice.
- Business coaching to apply content marketing strategy to company-wide growth objectives.
Programme Structure
What You Get On Enrolment
- Content templates for use in your organization.
- Course handbook including checklists & 50 recommended conversion goals.
- Personalised content creation calendar
Course Delivery
- One-on- one Private sessions
- Personal coaching
- 1 hour private class time
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- Offered Multiple times in a year
Language
Delivered
Disciplines
Marketing Digital MarketingWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- The Certificate Course in Content Marketing is ideal for anyone hoping to enhance their skills in creating, delivering and optimizing content for customer acquisition and retention -whether in their current organization, in a new company, industry or as a business owner.
Tuition Fee
-
International
650 EUR/fullTuition FeeBased on the tuition of 650 EUR for the full programme during 2 months. -
EU/EEA
650 EUR/fullTuition FeeBased on the tuition of 650 EUR for the full programme during 2 months.