Digital Marketing - Online Display Ads, Short Course | National University of Singapore | Singapore, Singapore
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Short On Campus

Digital Marketing - Online Display Ads

1 days
Duration
1036 SGD/full
1036 SGD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The Digital Marketing - Online Display Ads course offered by National University of Singapore aims to provide participants with a comprehensive and deep understanding of online display ad marketing campaigns.

Overview

What you will study

Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more. 

The Digital Marketing - Online Display Ads course offered by National University of Singapore will discuss how, through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms.

Programme Structure

The program focuses on:

  • Online Display Ads Marketing Campaigns
  • Rise of Native Advertising
  • Contextual Targeting
  • Re-targeting
  • Creating Ads Campaigns
  • Ad Buying Mechanisms
  • Programmatic Advertising
  • Ad Networks and Exchanges
  • Privacy Issues in Display Ads
  • Estimating Return on Investments (ROI) on Display Ad Campaigns

Key information

Duration

  • Full-time
    • 1 days

Start dates & application deadlines

More details
  • Participants are strongly advised to apply at least 2 weeks in advance.

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at National University of Singapore and/or in Singapore, please visit Student Insurance Portal.

Other requirements

General requirements

  • Consultants, business owners, marketing managers, advertising executives, data analysts.
  • This course assumes a basic level of comfort with Microsoft Excel. 
  • Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. 
  • All analysis in this course will be done using Excel.

Technological requirements

  • Participants will be required to bring laptops to class, and to analyze data in class using Excel. 

Tuition Fee

To always see correct tuition fees
  • International

    1036 SGD/full
    Tuition Fee
    Based on the tuition of 1036 SGD for the full programme during 1 days.
  • National

    1036 SGD/full
    Tuition Fee
    Based on the tuition of 1036 SGD for the full programme during 1 days.

Living costs for Singapore

1878 - 3880 SGD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Digital Marketing - Online Display Ads
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