Overview
A quality-assured certificate from the University of the Witwatersrand, Johannesburg is issued on successful completion of this course.
Outcomes
By the end of the Marketing course, the student should be able to:
- demonstrate understanding of the psychology and sociology of consumers as it relates to their interaction with the marketplace and implications for the effective development of marketing strategy
- evaluate the methods companies use to develop and execute effective integrated communication with the marketplace
- use the techniques evaluated to propose effective communication strategies for organisations to implement
Programme Structure
Courses include:
- Marketing
- Consumer Behaviour
- Integrated Marketing Communications
- Retail Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Delivered
Campus Location
- Johannesburg, South Africa
Disciplines
Marketing View 3 other Short Courses in Marketing in South AfricaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- National Senior Certificate which meets Wits BCom part-time entry requirements.
- A first degree or equivalent qualification OR
- A three-year National Diploma in a relevant area
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Tuition Fees
Living costs
Johannesburg
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.