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Overview
You'll gain in-depth knowledge of marketing research, services marketing, digital marketing practices, and strategic development. Weekly evening lectures fit the schedule of working professionals.
The course blends theory with practical case studies to ensure real-world readiness and critical thinking in marketing decision making. You'll explore the role of marketing in organisational coordination and learn to apply marketing theory in dynamic market environments.
Outcomes
This Advanced Marketing certificate is ideal for those seeking to grow in marketing roles or pursue postgraduate study in the field. A quality-assured certificate from the University of the Witwatersrand, Johannesburg is issued on successful completion.
Programme Structure
By the end of the course, the students should be able to:- review and synthesise marketing theory
- analyse markets
- apply the marketing theory to the effective development of marketing strategy
- apply the content material to practical case studies
- critically examine the integrative role of marketing in configuration, coordination and linkage decisions
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Delivered
On Campus
Campus Location
- Johannesburg, South Africa
Disciplines
Marketing View 3 other Short Courses in Marketing in South AfricaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Successful completion of 'Marketing IIA' and 'Marketing IIB' OR
- Certificate of Competence in Marketing
Who Should Attend?
- Individuals working in commerce who have complete 'Marketing IIA' and 'Marketing IIB' in the Wits BCom and want to develop their marketing expertise or pursue postgraduate studies in Marketing
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
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Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Witwatersrand, Johannesburg and/or in South Africa, please visit Student Insurance Portal.
Tuition Fees
Living costs
Johannesburg
South Africa
8434 - 12036 ZAR / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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