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Overview
What you will learn
In the Marketing Analytics - Strategies for Driving Business Results course offered by Harvard University you will gain strategies to better understand your customers, to measure marketing ROI, and to optimize marketing spend. You will learn about the impact of Blockchain, artificial intelligence, and other emerging technologies on the industry, and the changing regulatory landscape around the use of consumer data that impacts companies.
Through hands-on activities, data simulations, case studies, and guest speakers, participants in this marketing analytics course will gain a high-level, practical understanding of marketing analytics to become savvy data-driven leaders.
This online course aims to help participants:
- Develop a greater understanding of marketing analytics to strengthen your business decision making
- Build confidence in using consumer data to make decisions regarding product R&D, pricing, and promotional strategy
- Understand the impact of data-driven technologies such as machine learning and artificial intelligence on marketing
- Employ an ethical approach with consumer data in context of complex data privacy initiatives
- Understand how to position a brand for growth using marketing data
- Use data to tell a story to shareholders, upper management, customers, and employees
- Apply marketing mix models, customer lifetime value, and attribution modeling in a business context
- Explore how blockchain can be used to grow sales and improve customer satisfaction
Programme Structure
The program focuses on:
- Learning key marketing metrics that all leaders should know, from return on ad spend to conversions.
- Understanding markets with Data
- Exploring data ethics in the context of consumer privacy
- Discussing new developments in AI, predictive analytics, and machine learning
- Communicating marketing metrics to stakeholders
- Identifying three key frameworks for leading change using marketing metrics within organizations of all sizes
- Marketing mix modeling and multi-touch attribution
- Use data for brand positioning
- Manage Customer Lifetime Value
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Marketing Strategic Management Data Analytics View 119 other Short Courses in Strategic Management in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This marketing analytics course is for business leaders with responsibility for understanding key drivers of growth within their organizations. Directors, VPs, and C-suite leaders who wish to learn how to use marketing data to drive business results will benefit from this course.
- This program will also be beneficial to marketing professionals and market researchers who want to understand marketing metrics, how to apply them in real-world situations, and to understand emerging data-driven concepts.
Tuition Fee
To always see correct tuition fees
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International
2750 USD/fullTuition FeeBased on the tuition of 2750 USD for the full programme during 1 months. -
National
2750 USD/fullTuition FeeBased on the tuition of 2750 USD for the full programme during 1 months.
Funding
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