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Overview
What you will learn
The key benefits of the Sustainable Marketing Leadership course offered by University of Cambridge are:
- Tailored for senior leaders and directors who aim to integrate strategic ESG (Environmental, Social and Governance) marketing values into their organisation.
- Immersive, hands-on, and collaborative learning approach enabling participants to engage with one another and world-leading faculty and expert practitioners.
- Understand current trends in sustainable marketing and integrate these into your organisation.
- Gain a new perspective on driving growth.
- Establish the business and financial case for adopting a sustainable marketing model.
- Learn and assess the difference between traditional marketing and sustainable marketing.
- Understand how to be authentically sustainable in marketing and to overcome the challenges it presents.
- Learn from real-world examples and apply best practices in sustainable marketing.
- Understand the different roles throughout the value chain.
- Address the pressing issues surrounding sustainable marketing.
Programme Structure
The program focuses on:
- Pressure and trends; sustainable marketing through an ESG lens.
- Sustainable marketing: what is it and why do we need it?
- The 7 P’s of sustainable marketing.
- Understanding customer insights and promoting behavioural changes to a more sustainable future.
- Building innovative products for the future.
- Authentic supply chain management.
- Using AI to enhance digital marketing.
- Greenwashing and greenhushing: building trust and transparency.
- Branding and communication.
- Customer-centricity in responsible organisations.
- Stakeholder management: expectations and execution.
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- Starting
- Apply before
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More details
- Registration closes at midday, 2 working days before the programme start date.
Language
English
Delivered
On Campus
Disciplines
Marketing Leadership View 194 other Short Courses in Leadership in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Cambridge and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Senior executives of established organisations who have the ability, responsibility, and authority to make changes within their organisation.
- Senior Marketing leaders and directors of organisations, looking to embrace ESG throughout their entire supply chain.
- Managers, seeking to understand how to be authentically sustainable in marketing.
- Those in a senior transformational role tasked with the strategic direction of a business unit.
Tuition Fee
To always see correct tuition fees
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International
6325 GBP/fullTuition FeeBased on the tuition of 6325 GBP for the full programme during 5 days. -
National
6325 GBP/fullTuition FeeBased on the tuition of 6325 GBP for the full programme during 5 days.
Living costs for Cambridge
846 - 1465 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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