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Overview
What you'll learn
- The certificate course Marketing Analysis and Instruments offered by Berliner Hochschule für Technik (BHT) and the Renewables Academy covers the introduction to various techniques that help to analyze the market to get a good understanding of the needs and wants of customers, the activities as well as the potential of competitors, and finally the resources and capabilities of their own company.
- These tools help build a competitive advantage in the target market and also facilitate effective targeting of specific customer segments, improving overall market performance.
Accreditation
ACQUIN Accreditation
Programme Structure
Course include:
- Marketing
- Renewable Energy: Key Drivers
- Environmental Analysis
- Competitive Analysis
- Segmentation, Targeting, Positioning
- Marketing Strategy Aspects
- Product and Services
- Pricing
- Distribution and Sales Channels
- Promotion and Brand Management
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
- Starting
- Apply before
-
Language
English
Credits
5 ECTS
Delivered
Online
- Semi-structured
- Continuous support with feedback on request
- Individual work/assignments (with online group discussions)
Campus Location
- Berlin, Germany
Disciplines
Marketing Sustainable EnergyWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CV in English
- Letter of motivation in English (maximum 1 page)
- Certificate of English skills (please provide certified copies)
- A first university degree or professional experience are not required for taking the certificate courses of the MBA Renewables programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1500 EUR / full≈ 1500 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals1500 EUR / full≈ 1500 EUR / full
Funding
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