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Overview
The certificate course Marketing Analysis and Instruments offered by Berliner Hochschule für Technik (BHT) and the Renewables Academy covers the introduction to various techniques that help to analyze the market to get a good understanding of the needs and wants of customers, the activities as well as the potential of competitors, and finally the resources and capabilities of their own company. These tools help build a competitive advantage in the target market and also facilitate effective targeting of specific customer segments, improving overall market performance.Accreditation
ACQUIN Accreditation
Programme Structure
- Introduction to Marketing
- Renewable Energy: Key Drivers
- Environmental Analysis
- Competitive Analysis
- Segmentation, Targeting, Positioning
- Marketing Strategy Aspects
- Product and Services
- Pricing
- Distribution and Sales Channels
- Promotion and Brand Management
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
5 ECTS
Delivered
Online
- Semi-structured
- Regular optional meetings
- Continuous support with feedback on request
- Individual work/assignments (with online group discussions)
Disciplines
Business Administration Marketing Sustainable EnergyAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fee
To always see correct tuition fees
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International
1300 EUR/fullTuition FeeBased on the tuition of 1300 EUR for the full programme during 2 months. -
National
1300 EUR/fullTuition FeeBased on the tuition of 1300 EUR for the full programme during 2 months.
Funding
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