Developing and Presenting a Successful Business Case

Overview

What you will study

Whether it’s a new proposal, budget recommendation or business plan, you need a rock-solid case that justifies your ideas and the resources needed to make them happen. This requires a good understanding of financial opportunities, market data and operational improvement—all topped with compelling presentation skills.

You’ve got a compelling idea to capture a new market opportunity, but to get it approved, you first need to present a business case that aligns with your organization’s financial goals. In this Developing and Presenting a Successful Business Case course offered by York University , you’ll learn the secret to a winning business case with the right balance of financial analysis and storytelling.