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Overview
Key facts
London School of Planning and Management's Strategic Marketing course focuses on equipping students with the knowledge and skills to develop effective marketing plans, identify target markets, analyze consumer behavior, and implement marketing strategies that drive business growth.
Through a combination of theoretical concepts and practical case studies, students will gain insights into market research, brand management, digital marketing, advertising, and sales promotion. They will learn how to develop marketing campaigns that align with organizational goals and effectively communicate with target audiences. Additionally, students will explore emerging trends and technologies in marketing, such as social media marketing and data analytics, and understand how to leverage these tools to gain a competitive advantage.Programme Structure
Courses include:
- Strategic Marketing: This unit provides an overview of strategic marketing concepts, principles, and frameworks. Students learn about market analysis, target audience identification, and strategic planning for marketing campaigns.
- Consumer Behavior: This unit explores the factors that influence consumer behavior and decision-making. Students learn about consumer psychology, motivation, perception, and the impact of cultural, social, and psychological factors on consumer choices.
- Marketing Research: This unit focuses on market research methods and techniques. Students learn how to design and conduct market research studies, collect and analyze data, and interpret research findings to support marketing decision-making.
- Brand Management
- Marketing Communications
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Strategic Management View 68 other Short Courses in Strategic Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Whether you are a recent high school graduate, a seasoned professional, or someone looking to explore new horizons, our courses are accessible to everyone.
- We believe that passion, curiosity, and determination are the true drivers of success. We encourage individuals from diverse walks of life to join us in this transformative journey of skill development and personal growth.
- No matter your age, educational background, or prior experience, you are warmly welcomed to enrol in our skill-based courses.
Tuition Fee
To always see correct tuition fees
-
International
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months. -
National
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months.
- 1 month - £149
- 2 months - £99
Funding
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