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Overview
Key facts
London School of Planning and Management's Strategic Marketing course focuses on the strategic aspects of marketing and equips students with the tools and techniques necessary to create and implement effective marketing strategies in a competitive business environment.
Throughout the program, students will explore key topics such as market analysis, consumer behavior, brand management, digital marketing, marketing research, and strategic planning. They will gain a deep understanding of the latest marketing trends and practices, and learn how to leverage marketing strategies to drive business growth and achieve organizational objectives.Programme Structure
Courses include:
- Strategic Marketing Planning: This unit covers the fundamental principles of strategic marketing planning, including market analysis, target audience identification, competitive positioning, and marketing objective setting.
- Consumer Behavior and Market Research: This unit focuses on understanding consumer behavior and conducting market research to gain insights into consumer preferences, needs, and trends. Students will learn research methods, data analysis techniques, and how to apply consumer insights to marketing strategies.
- Brand Management: This unit explores the concept of brand management, including brand positioning, brand identity development, brand equity, and brand communication strategies. Students will learn how to build and manage strong brands that resonate with target audiences.
- Integrated Marketing Communications
- Digital Marketing Strategy
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Strategic Management View 90 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Whether you are a recent high school graduate, a seasoned professional, or someone looking to explore new horizons, our courses are accessible to everyone.
- We believe that passion, curiosity, and determination are the true drivers of success. We encourage individuals from diverse walks of life to join us in this transformative journey of skill development and personal growth.
- No matter your age, educational background, or prior experience, you are warmly welcomed to enrol in our skill-based courses.
Tuition Fee
To always see correct tuition fees
-
International
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months. -
National
99 GBP/fullTuition FeeBased on the tuition of 99 GBP for the full programme during 1 months.
- 1 month - £149
- 2 months - £99
Funding
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