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Overview
What you will study
As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career.
Led by a seasoned industry professional, in The Key to Truly Strategic Communications course offered by Concordia University Montréal you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance.
Programme Structure
The program focuses on:
- Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact;
- Apply ethical considerations to all aspects of the communications planning process;
- Create a key messaging architecture aligned to target audiences;
- Formulate an implementation plan to deliver on strategic communication objectives;
- Design a measurement framework to demonstrate the potential impact of the plan on business results;
- Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language.
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Montréal, Canada
Disciplines
Corporate Communication Strategic Management View 21 other Short Courses in Corporate Communication in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers.
- Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning.
- Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents840 CAD / full≈ 840 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents840 CAD / full≈ 840 CAD / full
Funding
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