Introduction to Marketing University of Manitoba

Overview

Program Learning Outcomes

Upon completion of this Introduction to Marketing course at the University of Manitoba, you should be able to:

• apply the terminology used in all marketing activities that are used in real life marketing operations
• understand the consumer and how to determine what services and products should be offered and at what price
• understand how marketing shapes what an organization does and how it is positioned for future growth
• understand how to include a comprehensive analysis of environmental factors to determine possible impacts on the organization and the delivery of its product or service
• understand the tools available to assess and adjust the components of the marketing strategy before implementation occurs
• learn about the tools available to communicate with customers via old and new media
• understand the importance of social responsibility and ethics in marketing
• complete a marketing plan with detailed description of the 4Ps, the environment and how the plan will be implemented and assessed