4.2 Read 61 reviews
Overview
What you will study
Customers want authenticity and to feel like a brand, product or service aligns with their own values at the same time as filling a specific need. They also want to feel valued and respected throughout each interaction with a company.
This Inclusive Communication for Sales and Marketing course offered by Brock University explores how inclusive marketing can help businesses maintain and win future customers with thoughtful approach. It also encourages you to think beyond a promotional campaign, brochure or website to the brand your organization portrays through all of its external facing content. You will leave the course with tools and templates to assess and address potential gaps, and resources to support you on your inclusive marketing journey.
Programme Structure
The program focuses on:
- Define inclusive marketing
- Review resources that help you increase comfort with acceptable language, current trends and relevant legislative requirements
- Explore a number of research and listening techniques to better understand customer profiles, needs and considerations
- Conduct a high level ‘audit’ of your offering or brand and identify potential gaps and solutions to increase inclusivity
- Select and test images that go beyond stereotypes
- Assess if your organization is walking the talk by ensuring materials and digital representations of your internal culture are also representative and inclusive
- Create a feedback loop to ensure that insights from customers are shared for follow-up action
- Understand the importance of authentically apologizing if you make a misstep either in external facing materials or in your interactions
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Marketing Corporate Communication View 24 other Short Courses in Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prerequisites required
- General computer and technology use abilities
Technological requirements
- Working laptop with high-speed internet access
Tuition Fee
To always see correct tuition fees
-
International
495 CAD/fullTuition FeeBased on the tuition of 495 CAD for the full programme during 1 days. -
National
495 CAD/fullTuition FeeBased on the tuition of 495 CAD for the full programme during 1 days.
Funding
Improve page content