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Overview
What you will study
This Marketing Automation course offered by Red River College Polytechnic explores the buying cycle and purchase funnel, along with measuring content strategies. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Programme Structure
The program focuses on:
- customers
- followers
- likes
- mobile loyalists
- multi-touch campaigns
- lead scoring
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Marketing View 24 other Short Courses in Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- If you completed 3 years of full-time high school in a Manitoba French Immersion or Division scolaire franco-manitobaine (DSFM) School, you meet English language requirements.
- If not, submit proof of meeting an ELR option within 15 days of applying.
Tuition Fee
To always see correct tuition fees
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International
109 CAD/fullTuition FeeBased on the tuition of 109 CAD for the full programme during 3 months. -
National
109 CAD/fullTuition FeeBased on the tuition of 109 CAD for the full programme during 3 months.
Funding
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