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Overview
What you will study
This Paid Search (PPC) course offered by Red River College Polytechnic will explore how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies.
Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising.
Programme Structure
The program focuses on:
- research and analysis considerations
- report creation
- improving quality score
- A/B and multivariate ad testing
- the use of text
- videos
- games
- engaging content
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- multiple intakes available: Feb 03, 26; Mar 03, 26; Apr 07, 26; May 05, 26; Jun 02, 26
Language
English
Delivered
Online
- Self-paced
Campus Location
- Winnipeg, Canada
Disciplines
Marketing View 9 other Short Courses in Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- If you completed 3 years of full-time high school in a Manitoba French Immersion or Division scolaire franco-manitobaine (DSFM) School, you meet English language requirements.
- If not, submit proof of meeting an ELR option within 15 days of applying.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents159 CAD / full≈ 159 CAD / full -
Domestic Applies to you
Applies to youCitizens or residents159 CAD / full≈ 159 CAD / full
Funding
Improve page content