Overview
What you will study
This Paid Search (PPC) course offered by Red River College Polytechnic will explore how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising.
Programme Structure
The program focuses on:
- research and analysis considerations
- report creation
- improving quality score
- A/B and multivariate ad testing
- the use of text
- videos
- games
- engaging content
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Winnipeg, Canada
Disciplines
Marketing View 20 other Short Courses in Marketing in CanadaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- If you completed 3 years of full-time high school in a Manitoba French Immersion or Division scolaire franco-manitobaine (DSFM) School, you meet English language requirements.
- If not, submit proof of meeting an ELR option within 15 days of applying.
Tuition Fee
To always see correct tuition fees
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International
135 CAD/fullTuition FeeBased on the tuition of 135 CAD for the full programme during 3 months. -
National
135 CAD/fullTuition FeeBased on the tuition of 135 CAD for the full programme during 3 months.
Funding
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