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Overview
What you will learn
By the end of this Video Marketing Strategy course offered by University of Sydney , you should be able to:
- discuss the different elements of marketing videos and how they represent the business’s values and standards
- explain why quality in videos is important to attract the right audience
- explain how a video can benefit all areas of a business including recruitment, internal communications, events, follow up with clients, fundraising, tenders, proposals etc.
- differentiate between videos that help increase lead generation, brand awareness and conversion rates
- write scripts for promotional videos and for educational videos
- differentiate between videos that must be done by a professional videographer and videos that can be done in-house
- properly brief a videographer on videos required
- list all of the tools and software required to film and edit educational videos and create an office studio for under $500
- demonstrate how to set up and use equipment used to make videos
- describe how to properly present in front of the camera
Programme Structure
The program focuses on:
- How marketing videos work and why it’s the most effective tool to promote your business.
- Why quality is vital to an effective video.
- The buying process and why it’s an emotional process 100% of the time.
- The three components of video and their importance: Message, Look & Feel and Quality.
- Your ideal client’s needs, values and standards and their importance when producing video.
- The psychology of video and how it communicates on auditory, visual and kinaesthetic levels.
- Working with animated videos and videos with real people, and their effectiveness in selling.
- Other applications of video and how they can support your entire organisation – not just marketing and sales.
- Briefing a videographer and what to consider when evaluating the quality and effectiveness of a video.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Strategic Management Digital Marketing View 34 other Short Courses in Strategic Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS Number: 0026A
- Marketing Directors, Marketing Managers, Heads of Communications, Communications Managers, Business Owners, Business Leaders, Business Coaches, Speakers, Service Providers, Entrepreneurs.
Tuition Fee
To always see correct tuition fees
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International
470 AUD/fullTuition FeeBased on the tuition of 470 AUD for the full programme during 1 days. -
National
470 AUD/fullTuition FeeBased on the tuition of 470 AUD for the full programme during 1 days.
Funding
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