Overview
Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This Strategic Marketing for Business course offered by CQUniversity Australia will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.
Learning Outcomes
- Identify the role of strategic marketing in positioning a business as a leading competitor in the market
- Outline the key drivers of a successful strategic marketing approach
- Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in business.
Career Opportunities
- Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession.
- Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Programme Structure
Courses include:
- To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Marketing Strategic Management View 35 other Short Courses in Strategic Management in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
CRICOS: 00219C
- There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
- The micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
Tuition Fee
-
International
180 AUD/fullTuition FeeBased on the tuition of 180 AUD for the full programme during 1 days. -
National
180 AUD/fullTuition FeeBased on the tuition of 180 AUD for the full programme during 1 days.