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Overview
What you will study
Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This Strategic Marketing for Business course offered by CQUniversity Australia will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.
Programme Structure
The program focuses on:
- Identify the role of strategic marketing in positioning a business as a leading competitor in the market
- Outline the key drivers of a successful strategic marketing approach
- Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in business.
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Business Administration Marketing Strategic Management View 39 other Short Courses in Marketing in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- CRICOS: 00219C
- There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
- Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student.
Tuition Fee
Funding
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