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Overview
Key facts
- First, you need to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT, and continuously uncover novel “live” insights about the customer and the marketplace.
- Second, you need to effectively transform these insights into new customer value by generating outstanding experiences along the customer journey.
- Finally, the key to your future success as a business leader is your ability to shape a customer-centric marketing organisation equipped to select, experiment and scale the use of successive waves of technologies such as social media, robotics or blockchain within your product or service strategies.
- INSEAD - The Business School for the World's Driving Digital Marketing Strategy programme will teach you more about this topic.
Programme Structure
Courses include:
- Technological game changers and the changing customer behaviour
- Three transformational shifts in marketing strategy
- Product-centric perspective to customer-centric perspective
- Technological solutions driving customer value for different segments and markets
- Customer-centric digital marketing organisations
- Digital solutions to improve marketing speed and efficiency
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Fontainebleau, France
Disciplines
Marketing Strategic Management View 10 other Short Courses in Strategic Management in FranceWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Executives and senior managers from all business areas and professionals who strive to develop a strategic understanding of digital marketing strategy and transform their organisation from within, with the customer at the centreTeam leaders and managers seeking to develop and integrate cutting-edge digital marketing practices into their business processes and corporate cultureExecutives seeking to develop new sustainable, data-driven business models, manage change and extract value out of changing markets in a digital worldExecutives aiming to drive digital initiatives in their company or industryExecutives coming in groups/teams to collaborate on Action Learning Projects tailored to their organisation’s context.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1850 EUR / full≈ 1850 EUR / full -
Domestic Applies to you
Applies to youCitizens or residents1850 EUR / full≈ 1850 EUR / full
Funding
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