Strategic Marketing, Certificate | Part time online | University of Derby | United Kingdom
3 months
Duration
875 GBP/full
875 GBP/full
Unknown
Tuition fee
Anytime
Anytime
Unknown
Apply date
Unknown
Start date

About

This online course takes an in-depth view of the contemporary marketing environment. It covers key concepts, models, and frameworks in the marketing discipline and explores marketing as a strategic business function in corporate strategic planning.University of Derby offers the Strategic Marketing programme. 

Overview

Key facts

It explores how organisations can take innovative and integrated approaches to marketing planning, drawing from current trends and challenges of an ever-changing marketplace. The course provides the knowledge and skills that enable effective decision-making at all stages of the marketing planning process. You will develop an understanding of the critical role that marketing plays in achieving organisational objectives. Businesses can obtain a sustainable competitive advantage through an in-depth understanding of the industry and competition.

University of Derby's Strategic Marketing programme will teach you more about this topic. 

Programme Structure

Courses include:

  • Strategic marketing as a management process and tool
  • Marketing ethics dilemmas
  • Audit of the external and the internal environments
  • The role of stakeholders
  • Marketing data
  • Identifying consumer and target market(s)
  • Formulating marketing goals and objectives

Key information

Duration

  • Part-time
    • 3 months

Start dates & application deadlines

Language

English

Credits

20 alternative credits

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).

Tuition Fee

To always see correct tuition fees
  • International

    875 GBP/full
    Tuition Fee
    Based on the tuition of 875 GBP for the full programme during 3 months.
  • National

    875 GBP/full
    Tuition Fee
    Based on the tuition of 875 GBP for the full programme during 3 months.

Funding

Other interesting programmes for you

Our partners

Strategic Marketing
University of Derby
Strategic Marketing
-
University of Derby

Wishlist

Go to your profile page to get personalised recommendations!