4.4 Read 113 reviews
Featured byUniversity of Derby
Overview
Key facts
- It explores how organisations can take innovative and integrated approaches to marketing planning, drawing from current trends and challenges of an ever-changing marketplace. The course provides the knowledge and skills that enable effective decision-making at all stages of the marketing planning process. You will develop an understanding of the critical role that marketing plays in achieving organisational objectives. Businesses can obtain a sustainable competitive advantage through an in-depth understanding of the industry and competition.
- University of Derby 's Strategic Marketing programme will teach you more about this topic.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Strategic marketing as a management process and tool
- Marketing ethics dilemmas
- Audit of the external and the internal environments
- The role of stakeholders
- Marketing data
- Identifying consumer and target market(s)
- Formulating marketing goals and objectives
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
20 alternative credits
Delivered
Online
Campus Location
- Derby, United Kingdom
Disciplines
Marketing Strategic Management View 64 other Short Courses in Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- You will need to have a HND, foundation degree or equivalent qualification in a business-related field or 240 credits from a business-related qualification. Other professional business qualifications that equate to a HND level may be considered eg BTEC level 5, CMI level 5, Edexcel level 5, CIMA (Chartered Institute of Management Accountants).
Make sure you meet all requirements
Visit programme websiteTuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents875 GBP / full≈ 875 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents875 GBP / full≈ 875 GBP / full
Funding
Improve page content