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Overview
What you will learn
On successful completion of this Air Transport Strategic and Marketing Management course offered by Cranfield University you will be able to:
- Identify, appraise and critique strategic management and marketing concepts applied by airlines and airports.
- Assess how different strategies impact the competitiveness of airlines and airports, including the planning of products and the importance of product differentiation.
- Examine the characteristics of the main segments of airline and airport markets.
- Assess the links between advertising, pricing, promotion, branding and customer behaviour.
Programme Structure
The program focuses on:
- Strategic air transport management
- Core concepts of strategic management
- Performing strategic analysis
- Strategies used to respond to competition and competitive advantage
- Airline business diversification strategies
- Marketing
- Consumer behaviour
- Market segmentation
- Airline and airport products
- Customer experience and journey
- Branding, promotional communication and loyalty
- Distribution
- Pricing and revenue management
- Airport route development and marketing
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Strategic Management Transport Management Marketing Management View 24 other Short Courses in Marketing Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Cranfield University and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- This course is suitable for professionals in the air transport industry or those who want to move into this industry.
Tuition Fee
To always see correct tuition fees
-
International
2500 GBP/fullTuition FeeBased on the tuition of 2500 GBP for the full programme during 5 days. -
National
2500 GBP/fullTuition FeeBased on the tuition of 2500 GBP for the full programme during 5 days.
Living costs for Cranfield
700 - 1300 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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