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Featured byCranfield University
Overview
What you will learn
On successful completion of this Air Transport Strategic and Marketing Management course offered by Cranfield University you will be able to:
- Identify, appraise and critique strategic management and marketing concepts applied by airlines and airports.
- Assess how different strategies impact the competitiveness of airlines and airports, including the planning of products and the importance of product differentiation.
- Examine the characteristics of the main segments of airline and airport markets.
- Assess the links between advertising, pricing, promotion, branding and customer behaviour.
Programme Structure
The program focuses on:
- Strategic air transport management
- Core concepts of strategic management
- Performing strategic analysis
- Strategies used to respond to competition and competitive advantage
- Airline business diversification strategies
- Marketing
- Consumer behaviour
- Market segmentation
- Airline and airport products
- Customer experience and journey
- Branding, promotional communication and loyalty
- Distribution
- Pricing and revenue management
- Airport route development and marketing
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Please enquire for course dates
Language
English
Delivered
Blended
Campus Location
- Cranfield, United Kingdom
Disciplines
Strategic Management Transport Management Marketing Management View 63 other Short Courses in Strategic Management in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is suitable for professionals in the air transport industry or those who want to move into this industry.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2600 GBP / full≈ 2600 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents2600 GBP / full≈ 2600 GBP / full
Living costs
Cranfield
United Kingdom
700 - 1300 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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