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Overview
The Strategic Marketing Framework (SMF) serves as the foundation for this course and highlights the intersections of situation analysis, strategy formulation, and marketing execution. The SMF is a critical tool for analyzing, planning, and executing global marketing campaigns while fostering a greater appreciation for the strategic decisions that support successful branding efforts.Identifying market segments, assessing consumer behavior, and evaluating competition in diverse markets are all vital components of successful global marketing. As such, participants will gain practical insights into marketing research and explore the potential of generative AI to make data-driven decisions and identify emerging trends and opportunities in international markets.
Programme Structure
This course also emphasizes that branding is more than just a logo; it’s the heart and soul of any successful venture. Participants will learn how to craft compelling stories about products and services that resonate with international markets. Personal branding, a vital skill in today’s competitive landscape, will be highlighted and participants will examine how to cultivate a unique identity for their own brands.As the digital age has transformed our world, it has become critical for all organizations — from small businesses to multinational corporations to non-profits — to understand how to leverage owned, paid, and earned media to develop successful branding efforts. Throughout this course, participants will be exposed to examples of creative media from around the globe that will inspire them to think differently about the possibilities of marketing. Additionally, participants will consider the importance of critical analysis, sustainability, and corporate social responsibility to gain an understanding of how ethical marketing can be a competitive advantage in today’s dynamic marketplace.‘Brand Voyage: Navigating Global Marketing’ is a forward-thinking marketing course designed to provide the knowledge and skills needed to succeed in global marketing. Through experiential learning focused on marketing research, branding, and mixed media, participants will be well-prepared to navigate the complexities of the global marketplace.
Lecturers
Dawn Edmiston
Key information
Duration
- Full-time
- 19 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
4 ECTS
Upon full participation and completion of course work students will be awarded 4 ECTS points and a certificate of completion.
Delivered
On Campus
Disciplines
MarketingAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tallinn University and/or in Estonia, please visit Student Insurance Portal.
Other requirements
General requirements
This course should have broad appeal to a diverse group of individuals including senior-level students and recent graduates in business-related fields looking for a competitive edge, marketing professionals seeking to deepen their global marketing expertise, non-profit leaders desiring effective global promotion strategies, and individuals seeking a career transition or advancement in the marketing sector.The course should be limited to 24 participants.
Tuition Fee
To always see correct tuition fees
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International
500 EUR/fullTuition FeeBased on the tuition of 500 EUR for the full programme during 19 days.
Early-Bird Course Fee (until 31 March ) - 450€
Regular Course Fee (after 31 March ) - 500€
Living costs for Tallinn
598 - 948 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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