Services Marketing Fundamentals

Overview

The ever-changing world we live in today, service experiences remain in the heart of customers, and eventually impact businesses. Creating and managing wonderful service experience has become the top priority for most of the companies and service industry continue to evolve bigger and better. As marketers are experiencing the shift in thinking, being service oriented has become a new-normal and proving to be the most successful way to create a competitive advantage.

As businesses are now are more global and technologically advanced, marketers need to be skilled in marketing research, strategy, pricing digital marketing, understanding consumer behavior to deliver supreme service quality. This tailored program designed for working professionals to navigate their marketing plans with rich understanding on opportunities and challenges in marketing and managing services. 

The  Services Marketing Fundamentals programme in collaboration with Indian Institute of Management, Bangalore - IIMBx is a Professional Certificate. 

Job Outlook

• Employment of service managers is projected to grow 17 percent from 2019 to 2029, much faster than the average for all occupations. Source: Bureau of Labor Statistics (BLS)
• The number of jobs for marketing managers is expected to increase 10% nationwide by 2026, according to the U.S. Bureau of Labor Statistics (BLS). That’s far faster than the average of all occupations.
• Marketing is quickly moving away from its now outdated sales support role function moving toward the centre of transformational and strategic change – either as a driver, or as an enabler. Source: LinkedIn
• This new reality opens up an amazing vista of opportunity for service providers in 2021 and beyond. The services industry will be well on its way to tryst with a $300-billion destiny by 20215. Sources: The Financial Express.
• The average salary for a Service Manager is $61,163. Sources: *PayScale.com