Overview
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using data and the art of creating strong connect with customers have become crucial in these challenging times.
With a core focus on marketing research and brand management, this tailored program is designed for working professionals to navigate their marketing plans. The three featured courses not only introduce the fundamental concepts of marketing but also offer the methodologies to design, implement, and interpret the quantitative market research projects. At it’s core, modules on brand management help learners strike a balance between strategy and emotion.
The Brand and Marketing Research Strategy programme in collaboration with Indian Institute of Management, Bangalore - IIMBx is a Professional Certificate.
Job Outlook
- Marketing managers are expected to enjoy a job growth rate of 8% from 2018 to 2028. Source: PayScale.com
- Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Source: Bureau of Labor Statistics (BLS)
- The number of jobs for marketing managers is expected to increase 10% nationwide by 2026, according to the U.S. Bureau of Labor Statistics (BLS). That’s far faster than the average of all occupations.
- Marketing is quickly moving away from its now outdated sales support role function moving toward the center of transformational and strategic change – either as a driver, or as an enabler. Source: LinkedIn
- In 2020 brand managers earned a median annual salary of $71,000. Sources: *PayScale.com
Get more details
Visit programme websiteProgramme Structure
Courses included:
- Marketing Essentials
- Quantitative Marketing Research
- Brand Management
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 4 months
- 3 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Marketing Digital Marketing View 159 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
567 USD/fullTuition FeeBased on the tuition of 567 USD for the full programme during 4 months. -
National
567 USD/fullTuition FeeBased on the tuition of 567 USD for the full programme during 4 months.