Digital Marketing

Overview

The changing role of the customer in the digital age is attracting the attention from leaders, marketers, investors and researchers. As customers seek more “experiences” from products and services, marketers are increasingly banking on digital channels to enhance the customer journey and aligning their Omni-channel strategies. Firms in competitive markets are increasingly trying to bring brands closer to customers’ everyday life!

Digital provides multiple opportunities to connect and engage with prospects as well as customers in several ways. However, several businesses falter while developing their strategies to guide their digital investments and efforts to continuously enhance customers’ experiences. 

The  Digital Marketing programme in collaboration with Indian Institute of Management, Bangalore - IIMBx is a Professional Certificate. 

Job Outlook

• The demand for digital marketing professionals is expected to continue to grow as more and more businesses shift their focus to online channels.
• According to the Bureau of Labor Statistics, the employment of marketing managers is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations.